{"id":740,"date":"2020-01-24T15:08:26","date_gmt":"2020-01-24T20:08:26","guid":{"rendered":"https:\/\/313marketing.com\/?p=740"},"modified":"2020-01-24T15:08:27","modified_gmt":"2020-01-24T20:08:27","slug":"seo-or-paid-ads","status":"publish","type":"post","link":"https:\/\/313marketing.com\/seo-or-paid-ads\/","title":{"rendered":"SEO or Paid Ads?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"624\" height=\"340\" src=\"https:\/\/313marketing.com\/wp-content\/uploads\/2020\/01\/image-1.png\" alt=\"Image of a magnifying glass looking at a search bar.\" class=\"wp-image-741\" srcset=\"https:\/\/313marketing.com\/wp-content\/uploads\/2020\/01\/image-1.png 624w, https:\/\/313marketing.com\/wp-content\/uploads\/2020\/01\/image-1-300x163.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<h1>SEO Versus Paid Search: Which is Better?<\/h1>\n\n\n\n<p>One of the most common questions that we get at\n313 Marketing is, &#8220;SEO vs paid search (PPC) \u2013 which is better?&#8221;<\/p>\n\n\n\n<p>This is one of the questions that online\nmarketers will attempt to answer over and over again, never coming to an agreed-upon\nanswer. The truth is that the debate about whether SEO trumps paid search does\nnot have a direct or accurate answer. Which one is better mostly depends on the\ngoals and objectives of your brand.<\/p>\n\n\n\n<p>It is also important to note that both SEO and\npaid search, when applied effectively, can yield amazing results for your\nbusiness. Over the years, organic search has continued to deliver outstanding\nlong-term results if you consider cost per lead and conversion rate. But, new\nbusinesses might find SEO to be a confusing terrain and might experience\nproblems with getting it right. This is why many new businesses are exploring\npaid search as a way to fast-track their digital marketing goals.<\/p>\n\n\n\n<h2>SEO vs PPC<\/h2>\n\n\n\n<p>When you consider SEO versus paid search (PPC), there are two key differentiating factors.<\/p>\n\n\n\n<ul><li>You\u2019ll mostly find paid ads at the top of the results pages of search engines. They usually come before      SEO-induced organic listings.<\/li><li>The traffic that comes from SEO is organic which means you don&#8217;t have to pay for it. But PPC incurs certain costs depending on the number of clicks. <\/li><\/ul>\n\n\n\n<p>Whereas many businesses are focused on which is\na better strategy, these two strategies can actually yield amazing results if\ncombined strategically.<\/p>\n\n\n\n<p>What really differentiates paid search from\norganic search is the cost. The focus of paid search is usually directed to\npaid rankings. But organic search has to do with ranking high in results pages\nwithout paying for it. Brands, therefore, utilize search engine optimization to\nboost their visibility in results pages. But getting that prominent top spot\ncan also be achieved with paid search.<\/p>\n\n\n\n<p>Many businesses will find <a href=\"https:\/\/searchengineland.com\/seo-vs-ppc-pros-cons-integrated-approach-274643\">that an integrated approach<\/a> works better.<\/p>\n\n\n\n<h2>SEO or PPC: Which\nis Right For Your Business?<\/h2>\n\n\n\n<p>Determining whether to focus on SEO or PPC is\nmore of a contextual question and there is no straight answer. Your business objectives\nand goals must be considered before determining what strategy best fits your\ndirection.&nbsp;<\/p>\n\n\n\n<p>A business that targets local customers that has\na very low level of competition may take to SEO and organic search results to\nboost visibility. This is especially true if all they need is a couple of leads\neach week. A brand new e-commerce startup with a lot of competition from\nleading online stores like Amazon, as well as popular departmental stores, may\nnot thrive with organic search. Going with PPC might be the best solution if\nthey wish to get noticed, especially in the short-term.&nbsp;<\/p>\n\n\n\n<p>Before deciding whether or not to use either\npaid search or SEO, ask vital business questions to determine what your goals\nare in the short and long-term. This should help you evaluate what solution is\nbest for your business.<\/p>\n\n\n\n<h2>Your SEO and PPC\nExperts<\/h2>\n\n\n\n<p>The SEO and <a href=\"https:\/\/313marketing.com\/paidadvertising\/\">PPC experts at 313<\/a>\nMarketing can help you evaluate your marketing goals and determine which\nstrategy is right for you. Backed with many years of experience and knowledge\nof the best practices, we can help you allocate your marketing budget in an\neffective way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Versus Paid Search: Which is Better? One of the most common questions that we get at 313 Marketing is, &#8220;SEO vs paid search (PPC) \u2013 which is better?&#8221; This is one of the questions that online marketers will attempt to answer over and over again, never coming to an agreed-upon answer. The truth is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,19,28,29],"tags":[34,35,41,30],"_links":{"self":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts\/740"}],"collection":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":0,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/media\/742"}],"wp:attachment":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}