{"id":735,"date":"2020-01-24T15:00:56","date_gmt":"2020-01-24T20:00:56","guid":{"rendered":"https:\/\/313marketing.com\/?p=735"},"modified":"2020-01-24T15:03:25","modified_gmt":"2020-01-24T20:03:25","slug":"things-to-know-about-googles-bert-algorithm-update","status":"publish","type":"post","link":"https:\/\/313marketing.com\/things-to-know-about-googles-bert-algorithm-update\/","title":{"rendered":"Things to Know About Google’s BERT Algorithm Update"},"content":{"rendered":"\n

You Have Probably Have Heard of Google’s BERT<\/h2>\n\n\n\n
\"Image<\/figure>\n\n\n\n

Google has rocked the world of search engines and technology with its newest development<\/a>. The tech giants call this latest release its biggest leap in the last half of a decade. When we consider the history of online searches as a whole, it is safe to call this innovation from Google the biggest step so far.\u00a0<\/p>\n\n\n\n

To better understand search queries, Google will\nnow employ BERT (bidirectional encoder representations from transformers). When\nwe talk about transformers, we mean models that interpret words by considering\nhow they relate to the other words in a sentence. <\/p>\n\n\n\n

What this implies is that by simply processing\nall the words that precede and appear after a certain word, BERT models can\ntell what that word really means. That way, you get a search engine that can\nunderstand queries better rather than looking at words individually. <\/p>\n\n\n\n

Practical Illustrations of how BERT is Working<\/h2>\n\n\n\n

By making use of BERT models, featured snippets,\nas well as search rankings, will be affected by how Google now understands\nqueries.<\/p>\n\n\n\n

But Bert will only cover one out of every 10\nsearches for English in the United States. According to Google, BERT is complex\nand requires a lot from the company in terms of hardware. That\u2019s likely why\nBERT will not as of yet, cover 100% of searches.<\/p>\n\n\n\n

This means that US-based users will now begin to\nsee more useful info in SERPS. This is mostly applicable in cases where queries\nhave to be more conversational and longer. It will also help with queries that\nrely on prepositions. Now, Search can decipher the context of a query and try\nto provide more natural results.<\/p>\n\n\n\n

BERT and Featured\nSnippets<\/h2>\n\n\n\n

In the case of featured snippets, BERT will help\nGoogle to enhance results in every country that has access to featured\nsnippets. <\/p>\n\n\n\n

While carrying out its tests, Google discovered\nthat its algorithms performed better with the updated BERT. The tool helped\nthem to better understand query nuances, as well as how words are connected.\nCheck out this example below:<\/p>\n\n\n\n

\"https:\/\/lh6.googleusercontent.com\/FTKDRu_-Hvjctv2EhlYV6uT33BCaDsNcm-ni1IDYWmohJkhKFbgqwBFZ1HsjeexEXIMAX9m3L9-F9qxIYW8ILxd0-ehTLOYw_yWyJYertBiRW7odSF53V9wtXPAW_A\"\/<\/figure>\n\n\n\n

Here we see a query for the phrase – \u201c2019\nbrazil traveler to USA need a visa<\/em><\/strong>.\u201d<\/em> With the help of BERT,\nGoogle was able to see that the search was about a Brazilian looking to travel\nto the United States, not vice versa.<\/p>\n\n\n\n

\"https:\/\/lh4.googleusercontent.com\/n2AvkqY-MNpc3w5G8U5cIucI2DZYavvsZkPyAGpcY_SS0VjEYD8ItPG6OkSJz4wqAFZrsnQY91qXUe_QpEs49fHDrC2d25XsmKY_Y68OqoCk9hfnLQE7DxlNGsZwrA\"\/<\/figure>\n\n\n\n

Also, see the example above involving a search\ncarried out for the phrase –  \u201cdo estheticians stand a lot at work<\/em><\/strong>\u201d.\nIn times past, Google saw the word \u201cstand\u201d to mean the same as \u201cstandalone.\u201d\nThe results were irrelevant but you can see the improvement with BERT. With\nthis tool, Google understood that \u201cstand\u201d relates to the demands that come with\nworking as an esthetician.<\/p>\n\n\n\n

What the Future Holds for Search with BERT<\/h2>\n\n\n\n

Google admits that the testing process was\nchallenging to ensure that searches had a better experience with BERT. This is\nevidenced by the examples above. With its commitment to see that queries are\nbetter interpreted, searchers can now key in their queries similar to how they\nspeak naturally. We also expect that users will get more relevant results going\nforward. <\/p>\n\n\n\n

 <\/h2>\n\n\n\n

How 313 Marketing\nCan Help You With the BERT Update<\/h2>\n\n\n\n

BERT will affect how your content is optimized. All website\ncontent needs to be logical and relevant, containing a natural flow of\nconversation, while still implementing your keywords. The experienced content\nwriters at 313 Marketing are not only experienced in creating content that is\nrelevant and engaging, but that will also follow the BERT guidelines. Reach out\nto one of our experts\ntoday<\/a> to develop your digital marketing strategy that includes\nwell-formatted and carefully planned content.<\/p>\n","protected":false},"excerpt":{"rendered":"

You Have Probably Have Heard of Google’s BERT Google has rocked the world of search engines and technology with its newest development. The tech giants call this latest release its biggest leap in the last half of a decade. When we consider the history of online searches as a whole, it is safe to call […]<\/p>\n","protected":false},"author":1,"featured_media":738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,28,18,1],"tags":[36,40,39,35],"_links":{"self":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts\/735"}],"collection":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":0,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/media\/738"}],"wp:attachment":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}