{"id":719,"date":"2020-01-24T14:38:06","date_gmt":"2020-01-24T19:38:06","guid":{"rendered":"https:\/\/313marketing.com\/?p=719"},"modified":"2020-01-24T14:42:59","modified_gmt":"2020-01-24T19:42:59","slug":"seo-trends-of-2020","status":"publish","type":"post","link":"https:\/\/313marketing.com\/seo-trends-of-2020\/","title":{"rendered":"SEO Trends of 2020"},"content":{"rendered":"\n
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Image via Flickr<\/a> by MACVILLANO<\/p>\n\n\n\n

The New Year is here and now is a great time to\nlook at the SEO trends that we can expect over the next couple of months. In\ncontrast with the early days of SEO, it is now more advanced and will continue\nto evolve. There was a time when all you had to do was stuff keywords and make\nuse of spammy backlinking and you could reach page one results. Google search\nhas gotten smarter and more innovative, requiring a more in-depth SEO strategy.\nWith an improvement in Google\u2019s algorithm, the nature of search engines has\nchanged.<\/p>\n\n\n\n

Google is committed to innovation to ensure that\nits users get the best search experiences. The goal is to provide the most\nrelevant results for all keyword queries, which is the reason that constant\nalgorithm optimization is implemented by Google. Coming up with an effective\nstrategy is ever important for brands and web sites that want to stay relevant\nand competitive. <\/p>\n\n\n\n

We can expect these four SEO trends to become\nmore relevant over the next year:<\/p>\n\n\n\n

Voice Search<\/h2>\n\n\n\n

In 2016, Google revealed that voice searches made up\nmore than 20% of Android<\/a>\nand mobile app queries. More users are aligning with voice search due to the\nquick and convenient features it provides. To optimize for voice search, brands\nhave to take into consideration conversational language, as well as\nmobile-friendliness.<\/p>\n\n\n\n

Mobile-First Indexing\u00a0<\/h3>\n\n\n\n

A lot of and innovations have taken place with\nmobile in recent times. Now, a huge part of the global search traffic comes from\nmobile devices. With mobile-first indexing initiated by google, mobile devices\nmatter now more than ever before. Google stipulates that this will be the\ndefault for websites. <\/p>\n\n\n\n

This means that if your website is not optimized\nfor mobile screens, Google will not display it in a good position. Some key\nindicators of a responsive website are fast loading time and intuitive\nnavigation for smaller screens. Make it a priority to have a fast-loading\nmobile version for your website. This will help you to rank higher in search\nengines in the future.<\/p>\n\n\n\n

UX<\/h2>\n\n\n\n

To ensure that only relevant results are\ndisplayed on search engine pages, Google has improved the sophistication of its\nalgorithm. This will help to weed out poor content originally ranked due to\noutdated SEO practices. Google will also take into consideration user\nengagement and experience when computing the metrics for search engine\noptimization rankings. The reason is simple, user experience tells Google the\nlevel of quality a piece of content or site offers. <\/p>\n\n\n\n

Quality Content<\/h2>\n\n\n\n

You’ve heard the popular saying that content is\nking. This is true and will become even more relevant in 2020. It will no\nlonger be enough to stuff keywords when creating content. Websites must ensure\nthat the content they provide can offer value. Content must be engaging and\nshould link to other relevant site sections to enhance page views. If readers\nare happy with your content, Google will continue to rank it to provide value\nto more readers. Developing a good content<\/a> strategy can also help when drafting content.<\/p>\n\n\n\n

SEO- the Future is Here With 313 Marketing!<\/h4>\n\n\n\n

These are just a few of the changes we can\nexpect over 2020. What steps are you taking to align with the expected changes?\nWebsites and brand owners must improve their SEO practices now to remain\nrelevant and competitive in the near future.<\/p>\n\n\n\n

The SEO experts at 313 Marketing are not only\nup-to-date on the latest SEO changes, but are also certified in the best\npractices. Reach out to us today to begin your SEO strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Image via Flickr by MACVILLANO The New Year is here and now is a great time to look at the SEO trends that we can expect over the next couple of months. In contrast with the early days of SEO, it is now more advanced and will continue to evolve. There was a time when […]<\/p>\n","protected":false},"author":1,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29,18,1],"tags":[36,34,35,30],"_links":{"self":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts\/719"}],"collection":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/comments?post=719"}],"version-history":[{"count":0,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/posts\/719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/media\/725"}],"wp:attachment":[{"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/categories?post=719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/313marketing.com\/wp-json\/wp\/v2\/tags?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}