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Social media marketing has become a leader in digital marketing spend. With over 80% of the world’s population on social media in some way, it is one of the best ways to increase your consumer base; even on a limited marketing budget.
Over 40,000 Google searches are conducted every second of the day. AdWords puts your ad in front of the consumers that are already looking for your product or service.
Facebook and Google are just two of the effective digital ad platforms for your business. Depending on your budget and business category, there are alternative digital advertising platforms that may be suitable including Yelp, Thumbtack, and hundreds more.
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