January 24, 2020
SEO Versus Paid Search: Which is Better? One of the most common questions that we get at 313 Marketing is, "SEO vs paid search (PPC) – which is better?" This is one of the questions that online marketers will attempt to answer over and over again, never coming to an agreed-upon answer. The truth is…
January 24, 2020
You Have Probably Have Heard of Google's BERT Google has rocked the world of search engines and technology with its newest development. The tech giants call this latest release its biggest leap in the last half of a decade. When we consider the history of online searches as a whole, it is safe to call…
January 24, 2020
Your Guide to GMB's 2019 Changes Image via Flickr by edowoo If you own a business online, keeping up with the latest updates is vital to your success. Missing even the minute of changes in the digital world can affect your brand negatively and lower your conversion rate. Google My Business (GMB) has become an…
January 24, 2020
Image via Flickr by MACVILLANO The New Year is here and now is a great time to look at the SEO trends that we can expect over the next couple of months. In contrast with the early days of SEO, it is now more advanced and will continue to evolve. There was a time when…
May 9, 2019
Isometric magnifying glass and Data Analysis Everyone wants their website to appear on the first page of the search results. But, many do not realize the many factors and the amount of work that goes into search engine optimization (SEO). Although algorithms continually change, these are a few of the top ranking factors: Accessible user-friendly…
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